National News

Sainsbury's launches new Paralympic identity

Sainsbury's, the first-ever Paralympic-only sponsor, has launched a new brand identity for its sponsorship of the London 2012 Paralympic Games, based around one strapline: 'Here's to Extraordinary.'

 

The new branding is designed to provide consistent identity for the sponsorship between now and the Games. The 'Here's to Extraordinary' strapline will be used in all communication channels and advertising, as well as on Sainsbury's delivery vehicles and shop fronts.

 

'We wanted to create an identity that celebrates Paralympic athletes not just for the obstacles they have overcome in coming to terms with their disabilities, but also for their status as world-class, elite athletes,' said Jat Sahota, Sainsbury�s head of sponsorship.

 

It is employing its network of more than 950 stores to help promote the Games and is making Paralympic Games and ParalympicsGB merchandise available across Great Britain.

 

Limited branding is permitted on the field of play at the Paralympic Games and Sainsbury's will be one of two partners to have a presence on athlete bibs, as well as in and around key venues during Games time.

 

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Routledge Online Studies on the Olympic and Paralympic Games

A unique platform publishing scholarly research, stimulating new knowledge and supporting the learning legacy of the Olympic and Paralympic Games.

 

Routledge Online Studies on the Olympic and Paralympic Games (ROSO) contains Olympic and Paralympic content from over 1000 book chapters and journal articles including handbooks and major reference works on themes including the media, education, gender, politics, governance, management, law, business, ethics, legacies, the environment, disability sport, athletic performance and history.

 

Routledge has commissioned over 40 new journal special issues across disciplines on Olympic and Paralympic Studies that will be revealed on our innovative platform.

 

Click here to visit website

 

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Badminton England Disability Strategy: The strategic vision for badminton in England for disabled people. Badminton England, 2011 (18 pages)

This document sets out BADMINTON England�s strategic vision for badminton for disabled people. The strategy is based around three key aims, closely linked to BADMINTON England�s three main corporate objectives. These are:

• To grow badminton as a sport for disabled people in England from all impairment groups, whatever their involvement in the game.
• To improve the standard of play of disabled players in England across impairment groups, by implementing a suitable competitive play system at all levels supporting the development of competitive badminton in the BWF-recognised impairment classifications.
• To be considered a �fit for purpose� organisation for disability badminton.

Click here to download a copy

 

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Learning Disability, Sport & Legacy Report Launch

The first-ever comprehensive study of the impact of the Special Olympics GB’s National Summer Games has concluded that sport not only provides enormous social and health benefits for people with learning disabilities, but it can also act as a pathway to a greater sense of citizenship and inclusivity.

 

The Learning Disability, Sport and Legacy report was launched at the House of Commons on 26 October at an event hosted by Leicester West MP Liz Kendall. It was the result of a two-year research project led jointly by Professor Richard Holt and Dr Neil Carter from De Montfort’s University’s International Centre for Sports History and Culture, and John Williams from the University of Leicester’s Department of Sociology.

 

In-depth interviewing of athletes with learning disabilities, families and officials was carried out by project research fellow Dr Susan Barton, author of the first history of Special Olympics GB as part of the project.

 

The ground breaking research behind the report showed the benefits of Special Olympics GB’s National Summer Games to athletes with learning disabilities and their carers, as well as the wider society, and looked at the impact and legacy of the Special Olympics GB National Summer Games Leicester 2009 (SOL 2009) on the athletes, the city and the public.

 

This games was the country’s largest multi-sports event in 2009 with 2,500 athletes, 1200 coaches, 6,000 family members and carers and 1,000 volunteers.

 

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