Promoting Sport Toolkit

New to the Promoting Sport Toolkit

A new series of simple, step-by-step how-to guides have been added to the Promoting Sport toolkit.  They can save you time and make life easier when you need to promote sport. 

The guides cover advertising, direct mail, media, branding, technology based tools, design agencies and plain English.

Sign up to the Promoting Sport blog and we’ll let you know when the toolkit is updated and improved, and also send you useful tips about promoting sport.

Sport England has created this free, easy-to use Promoting Sport Toolkit designed to help clubs, sports development officers and volunteers promote their sport or activities.

The toolkit is designed to help anyone working in sport – paid or unpaid - produce high quality campaigns and marketing material such as posters, leaflets and flyers that can be used to promote sport.

The Toolkit includes:

• Over 500 community sport photos
  
• Guides on how to use different promotional techniques including direct mail, press, advertising, and events
  
• Advice on how to target specific audiences
  
• A calendar of sporting events and campaigns throughout the year

Early feedback has been overwhelmingly positive with 70% of users describing the Toolkit as good or great. In fact Magdalen Park Lawn Tennis Club in London, said:

"We think this toolkit will prove really useful. It will make it much easier for sports clubs like ours to promote themselves better and attract new members. The photography and how-to guides will help save time, money and effort - which is great!"

But we want to make it even better, so please get in touch with any suggestions, ideas or feedback you have.

The Promoting Sport Toolkit is a completely free resource. So all we are asking you to do is pass on information – and the web address where it can be accessed – to your network of Community Sport Networks, clubs, volunteers, sports development officers and anyone else who delivers sport in your area.