Page maintained by
Lauren Richards
Last updated: 9/3/2011
Expires: 6/1/2020
Waitrose Community Matters
Each month, Waitrose branches around the country will distribute £1,000 between three local projects, through its ‘community matters’ giving initiative.
Through this scheme, Waitrose will allocate £1,000 a month to each of its 190 branches to distribute amongst three local community projects as chosen by its customers and employees. The scheme is designed to help put a share of their profits back into the local community.
Staff and customers of Waitrose stores all around the country will be encouraged to nominate and vote for three local organisations/projects, including sports clubs, community groups or schools. Each store branch has a ‘community matters champion’ whose role is also to find out potential beneficiaries. The final decision on the three shortlisted organisations is made by PartnerVoice forums (Waitrose’s local democratic bodies).
Once each store has chosen its 3 projects for that month, each customer will be given a token at the checkout that they can place into a box representing their preferred good cause, the amount of money each project receives will be in direct proportion to the number of tokens customers allocate.
This campaign gives local projects and organisations of all sizes the opportunity to compete to become one of the chosen beneficiary projects. For the smaller, less well-known causes it also offers a great publicity boost.