Sport England Update

 

Places People Play: London 2012 mass participation legacy plans unveiled

 

 

The Olympic and Paralympic stakeholders this morning (15/11) came together to announce plans for the mass participation legacy from the London 2012 Olympic and Paralympic Games.

Unveiled by the Minister for Sport and the Olympics, Hugh Robertson MP, and Sport England, Places People Play will bring the sporting legacy to life in communities across the country, answering London 2012’s Singapore promise to inspire a new generation to play sport.

The £135 million initiative has been made possible by the Government’s National Lottery reforms, which are bringing additional funding into grassroots sport.

Places People Play will be delivered by Sport England, in partnership with the British Olympic Association (BOA) and the British Paralympic Association (BPA) with the backing of The London Organising Committee of the Olympic Games and Paralympic Games (LOCOG) and the London 2012 Inspire mark.

It will bring the inspiration and magic of a home Olympic and Paralympic Games into the heart of local communities, encouraging more people to get involved in sport.

Places
We will transform the places where people play sport, making the benefits of London 2012 visible in cities, towns and villages across the country by:

• Upgrading up to a thousand local sports clubs and facilities
• Investing in a number of iconic multi-sport facilities that set the standards for future facilities development
• Protecting and improving hundreds of playing fields across the country, preserving high-quality spaces for local people to play and enjoy sport.

These facilities will be the only ones to carry the London 2012 Inspire mark, a permanent celebration of their role in the legacy of the Games.

People
We will inspire people to make sport happen at the local level, embedding the Olympic and Paralympic values in grassroots sport, by:

• Recruiting, training and deploying 40,000 sports leaders as the next generation of sports volunteers to organise and lead grassroots sporting activities.

Play
We will create the sporting opportunities and challenges that give everyone the chance to become part of the mass participation legacy, through:

• Gold Challenge – an independent initiative that will motivate over 100,000 adults to test themselves in multiple Olympic and Paralympic sports, and in doing so raise millions of pounds for charity
• Sportivate – a nationwide campaign that will capture the excitement of sport, providing opportunities for teenagers and young adults to receive six weeks of coaching in the sport of their choice and guiding them into regular participation within their community.

We will be consulting disabled people and those who support them on how we can focus some additional investment - at least £8 million - on tackling the barriers they face when they want to play sport, as well as making sure that every element of this programme works for disabled sportsmen and women too.

“This is the cornerstone of a grassroots legacy from hosting the Olympic and Paralympic Games, because it delivers on the bid pledge of enabling more people of all ages and abilities to play sport,” said Hugh Robertson.

"With more Lottery money being invested in facilities, volunteering and protecting and improving playing fields, there will be opportunities for everyone to get involved. When people talk about the legacy of the Games, we want them to talk about Places People Play – and then we want them to get out there and join in.”

“We can’t all be Olympians or Paralympians, but with great local facilities, inspirational sports leaders on the ground and sporting challenges to suit everyone, we can all be part of the mass participation legacy of the Games,” said Jennie Price, Sport England’s Chief Executive.

“In developing Places People Play, we wanted to bring both the Games and grassroots sport to life in communities across the country ensuring that, in challenging times, sport receives the investment and attention it needs at a local level.”

“When London was awarded the honour of hosting the 2012 Olympic and Paralympic Games, it was with the promise that legacy would be more than a word – it would be a tangible, sustainable commitment to transform lives through participation in sport and an understanding of the Olympic ideals,” said Colin Moynihan, the British Olympic Association’s Chairman.
 
“The innovative programmes being introduced today will do exactly that, and the beneficiaries will be the generations of young athletes, coaches, parents and volunteers throughout our country who will see their lives enriched by the positive lessons, values and choices they make through sport. That is why it is so important that we, as partners, come together and work collaboratively in making these programmes successful.”

“We know that the performance of the ParalympicsGB team on home soil has the potential to inspire many more disabled people to get active and involved in sport,” said Phil Lane, ParalympicsGB’s CEO.

“Places People Play will help them do just that in their local community. We welcome the additional £8m investment in disability sport to make sure this happens.”

“When we bid for the Games in Singapore in 2005, we said that we would use the power of the Games to inspire young people to take up sport,” said Seb Coe, LOCOG’s Chair. “Places People Play will harness the inspirational power of the Olympic and Paralympic Games to promote sport across the country to leave a lasting legacy of sporting facilities, trained volunteers and more people participating in sport. This is what we set out to achieve from bringing the Games to London and the UK.”

Find out more>>

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County Sports Partnership Lottery funding confirmed following successful year

 

Sport England has confirmed long-term National Lottery funding for all 49 county sports partnerships (CSPs) across the country. This follows a successful year in which they helped sports governing bodies to deliver their participation programmes and brought over £61 million of extra investment into sport.

£10 million of funding will be invested in CSPs in each of the next four years so that partnerships can continue their essential work helping governing bodies to make sport happen on the ground.

Find out more?

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National Lottery funding for School
Sport competition

Sport England has announced that, following a public consultation, up to £35.5 million of National Lottery investment will be made available between 2010-15 to stage the first three cycles of the new Olympic/Paralympic style school sport competition.

The new competition is a key part of the Government’s plans for a lasting sporting legacy from hosting the London 2012 Games, and aims to harness the power of the Olympics and Paralympics to inspire a generation of young people to get involved in competitive sport.

Find out more?

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FA Tesco Skills Programme sets ambitious plan
to reach millions more youngsters

 

The FA’s biggest coaching scheme for young people has taken a giant leap forward as plans to expand it to provide nearly five million coaching places were announced.

The FA Tesco Skills programme is receiving £6 million from Sport England as part of our long-term commitment to helping grow grassroots football.

Find out more? 

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New local sport profile tool

Understanding variations in sports participation

 

A tool has been developed to help local authorities in England to generate a sporting profile for their area in the form of charts and tables, bringing together facilities data, demographics, health, sports participation and market segmentation.

The free-to-use tool faciliates benchmarking with the inclusion of regional and national facilities data together with CIPFA's nearest neighbour comparators.

 

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New resource

Sports Market Segmentation web tool

Why do some people play sport? And why do some simply not want to join in? Sport England has developed nineteen sporting segments to help us understand the nation's attitudes to sport, their motivations and barriers. For more detail on the development of these segments click here

Using this site you can:

• Find out more about Segments and answer questions such as ‘what is the dominant segment in my local authority area’ or ‘which segment lives within the catchment of my sports centre’ or ‘where can I find Leanne?’
• Explore a particular Sport and answer questions such as ‘which segments are more likely to play my sport’ or ‘which segments play team sports’ or ‘in this area, where are the people located who are more likely to play tennis?’
• Investigate further Characteristics about the segments and answer questions such as ‘where are people located who would like to play sport to lose weight?’

Take a look at this new adaptation of this marketing tool

 

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