Market Segmentation

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Staffordshire    C

Cannock

East Staffordshire

Lichfield

Newcastle under Lyme

South Staffordshire

Stafford

Staffordshire Moorlands

Stoke on Trent

Tamworth

 

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Staffordshire

 

Dominant segments

 

Competitive Male Urbanites

Sports Team Drinkers

Fitness Class Friends

Supportive Friends

Career Focused Females

Settling Down Males

Stay at Home Mums

Middle England Mums

Pub League Team Mates

Stretched Single Mums

Comfortable Mid-Life Males

Empty Nest Career Ladies

Early Retirement Couples

Older Working Women

Local 'Old Boys'

Later Life Ladies

Comfortable Retired Couples

Twilight Year Gents

Retirement Homes Singles

---

Cannock

 

Dominant segments

 

Competitive Male Urbanites

Sports Team Drinkers

Fitness Class Friends

Supportive Friends

Career Focused Females

Settling Down Males

Stay at Home Mums

Middle England Mums

Pub League Team Mates

Stretched Single Mums

Comfortable Mid-Life Males

Empty Nest Career Ladies

Early Retirement Couples

Older Working Women

Local 'Old Boys'

Later Life Ladies

Comfortable Retired Couples

Twilight Year Gents

Retirement Homes Singles

---

East Staffordshire

 

Dominant segments

 

Competitive Male Urbanites

Sports Team Drinkers

Fitness Class Friends

Supportive Friends

Career Focused Females

Settling Down Males

Stay at Home Mums

Middle England Mums

Pub League Team Mates

Stretched Single Mums

Comfortable Mid-Life Males

Empty Nest Career Ladies

Early Retirement Couples

Older Working Women

Local 'Old Boys'

Later Life Ladies

Comfortable Retired Couples

Twilight Year Gents

Retirement Homes Singles

---

Lichfield

 

Dominant segments

 

Competitive Male Urbanites

Sports Team Drinkers

Fitness Class Friends

Supportive Friends

Career Focused Females

Settling Down Males

Stay at Home Mums

Middle England Mums

Pub League Team Mates

Stretched Single Mums

Comfortable Mid-Life Males

Empty Nest Career Ladies

Early Retirement Couples

Older Working Women

Local 'Old Boys'

Later Life Ladies

Comfortable Retired Couples

Twilight Year Gents

Retirement Homes Singles

---

Newcastle under Lyme

 

Dominant segments

 

Competitive Male Urbanites

Sports Team Drinkers

Fitness Class Friends

Supportive Friends

Career Focused Females

Settling Down Males

Stay at Home Mums

Middle England Mums

Pub League Team Mates

Stretched Single Mums

Comfortable Mid-Life Males

Empty Nest Career Ladies

Early Retirement Couples

Older Working Women

Local 'Old Boys'

Later Life Ladies

Comfortable Retired Couples

Twilight Year Gents

Retirement Homes Singles 

---

South Staffordshire

 

Dominant segments

 

Competitive Male Urbanites

Sports Team Drinkers

Fitness Class Friends

Supportive Friends

Career Focused Females

Settling Down Males

Stay at Home Mums

Middle England Mums

Pub League Team Mates

Stretched Single Mums

Comfortable Mid-Life Males

Empty Nest Career Ladies

Early Retirement Couples

Older Working Women

Local 'Old Boys'

Later Life Ladies

Comfortable Retired Couples

Twilight Year Gents

Retirement Homes Singles 

---

Stafford

 

Dominant segments

 

Competitive Male Urbanites

Sports Team Drinkers

Fitness Class Friends

Supportive Friends

Career Focused Females

Settling Down Males

Stay at Home Mums

Middle England Mums

Pub League Team Mates

Stretched Single Mums

Comfortable Mid-Life Males

Empty Nest Career Ladies

Early Retirement Couples

Older Working Women

Local 'Old Boys'

Later Life Ladies

Comfortable Retired Couples

Twilight Year Gents

Retirement Homes Singles 

---

Staffordshire Moorlands

 

Dominant segments

 

Competitive Male Urbanites

Sports Team Drinkers

Fitness Class Friends

Supportive Friends

Career Focused Females

Settling Down Males

Stay at Home Mums

Middle England Mums

Pub League Team Mates

Stretched Single Mums

Comfortable Mid-Life Males

Empty Nest Career Ladies

Early Retirement Couples

Older Working Women

Local 'Old Boys'

Later Life Ladies

Comfortable Retired Couples

Twilight Year Gents

Retirement Homes Singles 

---

Stoke on Trent

 

Dominant segments

 

Competitive Male Urbanites

Sports Team Drinkers

Fitness Class Friends

Supportive Friends

Career Focused Females

Settling Down Males

Stay at Home Mums

Middle England Mums

Pub League Team Mates

Stretched Single Mums

Comfortable Mid-Life Males

Empty Nest Career Ladies

Early Retirement Couples

Older Working Women

Local 'Old Boys'

Later Life Ladies

Comfortable Retired Couples

Twilight Year Gents

Retirement Homes Singles

---

Tamworth

 

Dominant segments

 

Competitive Male Urbanites

Sports Team Drinkers

Fitness Class Friends

Supportive Friends

Career Focused Females

Settling Down Males

Stay at Home Mums

Middle England Mums

Pub League Team Mates

Stretched Single Mums

Comfortable Mid-Life Males

Empty Nest Career Ladies

Early Retirement Couples

Older Working Women

Local 'Old Boys'

Later Life Ladies

Comfortable Retired Couples

Twilight Year Gents

Retirement Homes Singles

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